Getting down to business, the beginning point for me in leading - a team, an organization, or even your family - always goes back to one simple question: WHY? (If you'd like more on this, I wrote a blogpost about it a few years ago HERE.) Here are my notes, outline, and scratch work from The Fundamental Question of WHY:
“When the days drew near for him to be taken up, Jesus set his face to go to Jerusalem."
From that moment on, Jesus had resolute purpose of WHERE He was headed & WHY He was headed there.
All kinds of things attempted to distract him from this:
Peter - challenging him that he shouldn’t talk that way
People in need - who Jesus chose not to stop & heal/help
Start With WHY
Instead of asking "WHAT should we do?”, we have to ask the questions:
“WHY did we start doing WHAT we’re doing in the first place?"
“If I had asked people what they wanted, they would have said ‘a faster horse’.” -Henry Ford
"To challenge the status quo & empower the individual."
Apple is defined by WHY it does things, not WHAT it does.
It’s not a computer company, but a company that challenges the status quo & offers individuals simper alternatives. They do it through technology.
The Filter of WHY = PURPOSE
The purpose - the WHY of the decision, event, trip - is not clear.
This is why the WHAT of the decision, etc...continues to be in flux.
There are people involved who don’t know WHY they’re involved.
Greatest ENEMY of WHY = PEOPLE PLEASING
SOLUTION: Stick to the purpose
REALITY: We begin trying to accommodate
Accommodation that jeopardizes purpose will kill inspiration & trust
“When we are selective about doing business only with those who believe in our WHY, trust emerges.” -Simon Sinek, Start With Why
Finding the clarity of WHY is not the hard part. It’s having the discipline & the guts to stick with it and stay true to the purpose.